• What is it?

    Explain the membership.

  • Why does it matter?

    The reason this would be important is…

  • Who am I (guide)?

    The authority on the matter because… And will guide by…

  • What is possible with this?

    Cast the vision. Spend the most time here.

  • What is included in the membership?

    List out specifics (less time here and more time in previous, casting the vision). Make sure say what it is and why does it matter (second question overall). Why does the specific details matter (one liner)

  • What is the price?

    Don’t shy away from it. Create contrast, put in context with other things. Per day

  • What do you want people to do next?

    Click on this button, join, and I’ll see you inside the membership